The art of writing advertising

MLA

Higgins, Denis, et al. The Art of Writing Advertising : Conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett. New York: McGraw-Hill, 2003.

APA

Higgins, D., Bernbach, W., Gribbin, G., Reeves, R., Ogilvy, D., & Burnett, L. (2003). The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett. New York: McGraw-Hill.

Chicago

Higgins, Denis., William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, and Leo Burnett. The Art of Writing Advertising: Conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett. New York: McGraw-Hill, 2003.