Librarian View
LEADER 01392cam a22003734a 4500
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991000664599707546
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20220623155259.0
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030923s2004 enka b 001 0 eng
010
a| 2003020653
020
a| 0805848266 (cloth: alk. paper)
020
a| 9780805848267 (hbk.)
020
a| 0805857907 (pbk.: alk. paper)
035
a| (HKSYU)b13863502-852hksyu_inst
040
a| DLC
c| DLC
d| DLC
d| HK-SYU
042
a| pcc
050
4
a| GV716
b| .S649 2004
082
0
0
a| 338.4/3
2| 22
092
0
a| 338.43
b| SPO 2004
245
0
0
a| Sports marketing and the psychology of marketing communication /
c| edited by Lynn R. Kahle, Chris Riley.
260
a| East Sussex :
b| Psychology Press,
c| c2004
g| (reprinted 2008)
300
a| xxiii, 415 p. :
b| ill. ;
c| 24 cm.
490
1
a| Advertising and consumer psychology
504
a| Includes bibliographical references and indexes.
650
0
a| Sports
z| United States
x| Marketing.
650
0
a| Sports
z| United States
x| Psychological aspects.
650
0
a| Communication in marketing.
700
1
a| Kahle, Lynn R.
700
1
a| Riley, Chris,
d| 1958-
830
0
a| Advertising and consumer psychology
907
a| b13863502
b| 24-03-22
c| 25-10-12
910
a| ykc
b| lcy
c| yll
935
a| (HK-SYU)500799628
9| ExL
998
a| book
b| 03-12-12
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR231