Sports marketing and the psychology of marketing communication

MLA

Kahle, Lynn R, and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. East Sussex: Psychology Press, 2004.

APA

Kahle, L. R, & Riley, C. (2004). Sports marketing and the psychology of marketing communication. East Sussex: Psychology Press.

Chicago

Kahle, Lynn R., and Chris Riley. Sports Marketing and the Psychology of Marketing Communication. East Sussex: Psychology Press, 2004.