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LEADER 01517cam a22003254a 4500
001
991000663879707546
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20220623152224.0
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100310s2010 enka b 001 0 eng
010
a| 2010010152
020
a| 9780566089039 (hardback : alk. paper)
020
a| 9780566089046 (ebook)
035
a| (HKSYU)b13863356-852hksyu_inst
040
a| DLC
c| DLC
d| DLC
d| HK-SYU
050
4
a| HF5415
b| .P734 2010
082
0
0
a| 658.8001/9
2| 22
092
0
a| 658.80019
b| PSY 2010
245
0
4
a| The psychology of marketing :
b| cross-cultural perspectives /
c| Gerhard Raab ... [et al.].
260
a| Farnham, Surrey, England :
b| Gower,
c| c2010.
300
a| xviii, 393 p. :
b| ill. ;
c| 25 cm.
504
a| Includes bibliographical references and index.
505
0
a| Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
650
0
a| Marketing
x| Psychological aspects.
650
0
a| Consumer behavior
x| Psychological aspects.
650
0
a| Consumer's preferences
v| Cross-cultural studies.
700
1
a| Raab, Gerhard.
907
a| b13863356
b| 08-01-22
c| 25-10-12
910
a| ykc
b| lcy
935
a| (HK-SYU)500798984
9| ExL
998
a| book
b| 26-11-12
c| m
d| a
e| -
f| eng
g| enk
h| 4
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PSY306