The psychology of marketing

MLA

Raab, Gerhard. The Psychology of Marketing : Cross-cultural Perspectives. Farnham, Surrey, England: Gower, 2010.

APA

Raab, G. (2010). The psychology of marketing : cross-cultural perspectives. Farnham, Surrey, England: Gower.

Chicago

Raab, Gerhard. The Psychology of Marketing: Cross-Cultural Perspectives. Farnham, Surrey, England: Gower, 2010.