Librarian View

a| 2016933409

a| 9780500292679

a| (HKSYU)b21181135-852hksyu_inst

a| YDXCP b| eng e| rda c| YDXCP d| BTCTA d| BDX d| ORX d| OCLCQ d| UAB d| OCLCF d| TXI d| HK-SYU

a| HF5823 b| .B27 2016

a| 659.1 b| BAR 2016

a| Barry, Pete q| (Pete S.), e| author

a| The advertising concept book : b| think now, design later : a complete guide to creative ideas, strategies and campaigns / c| Pete Barry

a| 3rd edition

a| New York, New York : b| Thames & Hudson, c| 2016

c| ©2016

a| 320 pages : b| illustrations ; c| 24 cm

a| text b| txt 2| rdacontent

a| still image b| sti 2| rdacontent

a| unmediated b| n 2| rdamedia

a| volume b| nc 2| rdacarrier

a| "Reprinted 2020" -- Title page verso.

a| "3rd edition: +social media and more" -- Title page.

a| Includes bibliographical references (page 315) and index

a| Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion

a| Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns

a| Advertising

a| Advertising campaigns

a| Advertising copy

a| b21181135 b| 08-01-22 c| 23-03-21

a| wpc b| mkl

a| (HK-SYU)501015370 9| ExL

a| book b| 21-05-21 c| m d| a e| - f| eng g| nyu h| 4 i| 0

h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA330