The advertising concept book

MLA

Barry, Pete. The Advertising Concept Book : Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition New York, New York: Thames & Hudson, 2016.

APA

Barry, P. (2016). The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns. 3rd edition New York, New York: Thames & Hudson.

Chicago

Barry, Pete The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition New York, New York: Thames & Hudson, 2016.