13. Social media marketing: a strategic approach Zahay, Debra L., Boston, MA : Cengage, [2023] BUS340
14. Marketing analytics: statistical tools for marketing and consumer behavior using SPSS Mesquita, José Marcos Carvalho de, Abingdon, Oxon ; Routledge, Taylor & Francis Group, 2022. BUS240
18. Marketing 5.0: technology for humanity Kotler, Philip, Hoboken, New Jersey : John Wiley & Sons, Inc., [2021] PRA460
19. Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns Ryan, Damian, London : KoganPage, 2021. GED113
