1. The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly Scott, David Meerman, Hoboken, New Jersey : John Wiley & Sons, Inc., [2024] GDM524
2. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
