4. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
5. Consumer behavior: buying, having, and being Solomon, Michael R., Harlow, England : Pearson, [2020] ACT314
7. Marketing metaphoria: what deep metaphors reveal about the minds of consumers Zaltman, Gerald. Boston, MA : Harvard Business Press, c2008. ACT314
10. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
