1. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns Barry, Pete (Pete S.), New York, New York : Thames & Hudson, 2016 PRA330
2. The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Higgins, Denis. New York ; McGraw-Hill, c2003. PRA310
