2. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
3. Consumer behavior: buying, having, and being Solomon, Michael R., Harlow, England : Pearson, [2020] ACT314
4. Marketing metaphoria: what deep metaphors reveal about the minds of consumers Zaltman, Gerald. Boston, MA : Harvard Business Press, c2008. ACT314
8. The journal of consumer research. Chicago, Illinois : Journal of Consumer Research, [1974]- BUS340 BUS130
9. Consumption and consumer society: the craft consumer and other essays Campbell, Colin, 1940- Cham, Switzerland : Springer Nature, [2022] SOC380
10. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
