1. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- Harlow, Essex : Pearson Education Limited, [2020] PRA130 GEB102
2. Zag: the number-one strategy of high-performance brands : a whiteboard overview Neumeier, Marty. Berkeley, Calif. : AIGA : c2007. PRA430
3. The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview Neumeier, Marty. Berkeley, Calif. : New Riders, c2006. PRA440
