Resource Type: Book / Publication Year: 2016 / Subject: Advertising copy / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Resource Type Book Publication Year 2016 Subject Advertising copy Pivot Field Book

1. Hey, Whipple, squeeze this: the classic guide to creating great ads

book cover

Sullivan, Luke,

Hoboken : Wiley, 2016.

PRA310

PRA440

2. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns

book cover

Barry, Pete (Pete S.),

New York, New York : Thames & Hudson, 2016

PRA330