Resource Type: Book / Publication Year: 2016 / Subject: Advertising campaigns / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Resource Type Book Publication Year 2016 Subject Advertising campaigns Pivot Field Book

1. Advertising campaign planning: developing an advertising-based marketing plan

book cover

Avery, Jim, 1947-

Irvine, California : Melvin & Leigh, Publishers, c2016.

PRA440

2. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns

book cover

Barry, Pete (Pete S.),

New York, New York : Thames & Hudson, 2016

PRA330