1. The media handbook: a complete guide to advertising media selection, planning, research, and buying Katz, Helen E., New York, NY : Routledge, 2025. JOUR232 PRA460
2. The media handbook: a complete guide to advertising media selection, planning, research, and buying Katz, Helen E., New York : Routledge, 2022 PRA460
3. Strategic social media management: theory and practice Sutherland, Karen, Dr., Singapore : Palgrave Macmillan, [2024]. JOUR395
4. Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns Ryan, Damian, London : KoganPage, 2021. GED113
5. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Lanham, Maryland : Rowman & Littlefield Publishing Group, [2025] SOC413 JOUR395
6. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Chicago : Rand McNally, 1970. SOC413 JOUR395
7. Media management and artificial intelligence: understanding media business models in the digital age Connock, Alex, Abingdon, Oxon ; Routledge, 2023. GDM521 Online
