13. Selling happiness: calendar posters and visual culture in early twentieth-century Shanghai Laing, Ellen Johnston. Honolulu : University of Hawai'i Press, c2004. GEA202
14. The art of writing advertising: conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Higgins, Denis. New York ; McGraw-Hill, c2003. PRA310
