21. 数字营销战略: 在线营销的整合方法 = Digital marketing strategy : an integrated approach to online marketing Kingsnorth, Simon, 北京 : 清华大学出版社, 2021. BUS521
23. Digital marketing management: a handbook for the current (or future) CEO Zahay, Debra L., New York, NY : Business Expert Press, 2020. BUS252
24. SEO 2020: learn search engine optimization with smart internet marketing strategies Clarke, Adam (Google certified professional), Columbia, South Carolina : Simple Effectiveness Publishing, 2020 JOUR395
25. Digital marketing: communicating, selling and connecting Hofacker, Charles F., Cheltenham, UK : Edward Elgar Publishing, [2018] SOC413
26. How to go viral and reach millions: top persuasion secrets from social media superstars, Jesus, Shakespeare, Oprah, and even Donald Trump Romm, Joseph, Eugene, OR : Luminare Press, [2018] SOC413
27. Platform revolution: how networked markets are transforming the economy and how to make them work for you Parker, Geoffrey (Geoffrey G.), New York : W.W. NORTON & Company, 2017 SOC345
28. Social media analytics strategy: using data to optimize business performance Gonçalves, Alex, [New York] : Apress, 2017. ADS330
