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Digital marketing : communicating, selling and connecting
Hofacker, Charles F., author.
Cheltenham, UK : Edward Elgar Publishing, [2018]
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Hofacker, Charles F., |
| Subject: | Internet marketing |
| Publication Year: | 2018 |
| Language: | English |
| Published: | Cheltenham, UK : Edward Elgar Publishing, [2018] |
| ISBN: | 9781788115360 1788115368 |
| Notes: | Includes bibliographical references and index. What is digital marketing? -- Electronic service -- Internet design and philosophy -- Observational and experimental data - Legal and ethical aspects of digital marketing -- Internal company operations -- Consumer-business relationships -- Business-business relationships -- The online audience -- Human information processing --Visual design practice -- Writing for the screen -- Site structure -- Interactive advertising -- Consumer problem solving online -- Consumer search -- Channels and direct channels -- Mobile devices -- Selling strategy -- Hubs and auctions -- Information versus inventory -- Information products -- User-generated content -- Virtual communities -- Social media -- Strategy in a networked world -- The future of e-marketing. |
| Course: |
SOC413 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.872 HOF 2018 | Available |