11. Consumer behavior Schiffman, Leon G., Upper Saddle River, New Jersey : Pearson Education, [2019] IFYP021
14. Hacking growth: how today's fastest-growing companies drive breakout success Ellis, Sean, New York : Crown Business, [2017] PRA420
15. 借鉴的艺术: 善用他人的创意做创新 = Copy copy copy : how to do smarter marketing by using other people's ideas Earls, Mark, 北京市 : 人民邮电出版社, 2017. BUS540
