1. Digital marketing: integrating strategy, sustainability, and purpose Kaufman, Ira Morton, 1947- New York ; Routledge Taylor & Francis Group, 2024. BUS304
2. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
3. Essentials of marketing analytics Hair, Joseph F., Jr., 1944- New York, NY : McGraw Hill Education, [2024] GDM524
4. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
5. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
