Resource Type: Book / Subject: Advertising copy / Pivot Field: Book / Publish Date: within 10 Years - HKSYU Course Resources Search Results

Start Over Resource Type Book Subject Advertising copy Pivot Field Book Publish Date within 10 Years

1. Hey, Whipple, squeeze this: the classic guide to creating great ads

book cover

Sullivan, Luke,

Hoboken : Wiley, 2016.

PRA310

PRA440

2. The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns

book cover

Barry, Pete (Pete S.),

New York, New York : Thames & Hudson, 2016

PRA330