1. Advertising account planning: new strategies in the digital landscape Pardun, Carol J., Lanham : Rowman & Littlefield, [2020] PRA440
2. Advertising campaign planning: developing an advertising-based marketing plan Avery, Jim, 1947- Irvine, California : Melvin & Leigh, Publishers, c2016. PRA440
3. Hey, Whipple, squeeze this: the classic guide to creating great ads Sullivan, Luke, Hoboken : Wiley, 2016. PRA310 PRA440
