1. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
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4. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- Harlow, Essex : Pearson Education Limited, [2020] PRA130 GEB102