Search

1. Sports marketing and the psychology of marketing communication

East Sussex : Psychology Press, c2004

JOUR231

2. Strategic sport communication

Pedersen, Paul Mark,

Champaign, IL : Human Kinetics, [2025]

JOUR231

3. Sport communication: an international approach

Onwumechili, Chuka,

Abingdon, Oxon ; Routledge, 2018.

JOUR231

4. 媒介与奥运: 一个传播效果的实证研究 (北京奥运篇) = Media & the Olympics

北京市 : 中国传媒大学出版社, 2010.

JOUR231

5. Strategic sport communication = traditional and transmedia strategies for a global sports market

Coombs, W. Timothy,

London : Routledge, 2022

JOUR231

6. 體育新聞採訪與報導= Sport journalism: basic skill of reporting and writing

黃世杰.

台中市 : 華格那企業有限公司, 2015.

JOUR231