1. Consumer behavior: building marketing strategy Mothersbaugh, David L., New York, NY : McGraw Hill LLC, [2024] BUS360
2. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS360 BUS130 JOUR450 PRA330
3. Consumer behavior: understanding consumers - designing marketing activities Hoffmann, Stefan (Jurist), Wiesbaden, Germany : Springer, [2023] BUS360
5. Essentials of consumer behavior: an applied approach Stephens, Debra L., New York, NY : Routledge, 2023. BUS360
