1. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
2. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
3. Advertising and promotion: an integrated marketing communications perspective Belch, George E. (George Edward), 1951- New York, NY : McGraw Hill LLC, [2023] ACT314 BUS240 IFYP021 PRA130 BUS130 JOUR450 PRA330
