1. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
2. Essentials of marketing: a marketing strategy planning approach Cannon, Joseph P. (Assistant professor of marketing), New York, NY : McGraw Hill LLC, [2024] BUS130 BUS240
3. Marketing strategy and competitive positioning Hooley, Graham J, Harlow, England : Pearson Education Limited, 2024. IFYP021 BUS130
4. Principles of marketing for a digital age Tuten, Tracy L., 1967- London ; SAGE, [2024] BUS130 IFYP021
