3. Assessing measurement invariance for applied research Wells, Craig, 1970- Cambridge : Cambridge University Press, 2023. CP605
4. Advertising, promotion, and other aspects of integrated marketing communications Andrews, J. Craig, Mason, OH : Cengage, [2025] BUS304
5. Advanced and multivariate statistical methods: practical application and interpretation Mertler, Craig A., New York, NY : Routledge, 2022. SW510
