Author: Stephens, Debra L., - HKSYU Course Resources Search Results

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1. Essentials of consumer behavior: an applied approach

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Stephens, Debra L.,

New York, NY : Routledge, 2023.

BUS360

2. Digital marketing: foundations and strategy

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Zahay, Debra L.,

Boston, MA : Cengage Learning, Inc., [2024]

BUS340

IFYP021

3. Social media marketing: a strategic approach

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Zahay, Debra L.,

Boston, MA : Cengage, [2023]

BUS340

4. Digital marketing management: a handbook for the current (or future) CEO

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Zahay, Debra L.,

New York, NY : Business Expert Press, 2020.

BUS252