1. Strategic brand management: building, measuring, and managing brand equity Keller, Kevin Lane, 1956- Harlow, Essex : Pearson Education Limited, [2020] PRA130 GEB102
2. 战略品牌管理: 创建、评估和管理品牌资产 = Strategic brand management : building, measuring, and managing brand equity Keller, Kevin Lane, 1956- 北京 : 中国人民大学出版社, 2020. BUS502
