1. 数字营销: 战略、实施与实践 = Digital marketing : strategy, implementation and practice Chaffey, Dave, 1963- 北京 : 清华大学出版社, 2022. BUS521
2. Platform revolution: how networked markets are transforming the economy and how to make them work for you Parker, Geoffrey (Geoffrey G.), New York : W.W. NORTON & Company, 2017 SOC345
3. Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns Ryan, Damian, London : KoganPage, 2021. GED113
4. Digital marketing strategy: an integrated approach to online marketing Kingsnorth, Simon, New York, NY : Kogan Page Inc, [2022] PRA460
5. 数字营销战略: 在线营销的整合方法 = Digital marketing strategy : an integrated approach to online marketing Kingsnorth, Simon, 北京 : 清华大学出版社, 2021. BUS521
