brand / Publication Year: 2021 - HKSYU Course Resources Search Results

Start Over brand Publication Year 2021

1. 品牌思维: 世界一线品牌的7大不败奥秘 = Rethinking prestige branding

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Schaefer, Wolfgang,

北京 : 中国华侨出版社, 2021.

BUS502

2. 战略品牌管理: 企业与顾客协同战略 = Strategic brand management : firm-customer synergistic branding strategy

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何佳訊,

北京 : 中国人民大学出版社, 2021.

BUS502

3. 高级品牌管理= Advanced brand management

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北京: 清华大学出版社, 2021.

BUS502