1. Social media strategy: marketing, advertising, and public relations in the consumer revolution Quesenberry, Keith A., 1971- Chicago : Rand McNally, 1970. SOC413 JOUR395
2. Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns Ryan, Damian, London : KoganPage, 2021. GED113
3. 数字营销战略: 在线营销的整合方法 = Digital marketing strategy : an integrated approach to online marketing Kingsnorth, Simon, 北京 : 清华大学出版社, 2021. BUS521
