1. Consumer behavior: building marketing strategy Mothersbaugh, David L., New York, NY : McGraw Hill LLC, [2024] BUS360
2. Consumer behavior: buying, having, and being Solomon, Michael R. Hoboken, N.J. : Pearson., 2024. PSY306 BUS240 BUS130
4. Consumer behavior: understanding consumers - designing marketing activities Hoffmann, Stefan (Jurist), Wiesbaden, Germany : Springer, [2023] BUS360
7. Essentials of consumer behavior: an applied approach Stephens, Debra L., New York, NY : Routledge, 2023. BUS360
8. Consumption and consumer society: the craft consumer and other essays Campbell, Colin, 1940- Cham, Switzerland : Springer Nature, [2022] SOC380
10. Microeconomics and behavior Frank, Robert H., New York, NY : McGraw-Hill Education, [2021] ECON203
