Course: GDM524 / Resource Type: Book / Language: English / Pivot Field: Book » English - HKSYU Course Resources Search Results

Start Over Course GDM524 Resource Type Book Language English Pivot Field Book » English

1. Essentials of marketing analytics

book cover

Hair, Joseph F., Jr., 1944-

New York, NY : McGraw Hill Education, [2024]

GDM524

2. The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly

book cover

Scott, David Meerman,

Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]

GDM524

3. Marketing channel strategy: an omni-channel approach

book cover

New York ; Routledge, 2020.

GDM524