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Motivation research (Marketing).
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BUS531
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1.
市场营销研究: 方法与应用
涂平, 1960-
北京 : 北京大学出版社, 2022.
BUS531
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网络调研技术与实战
王枫,
北京 : 人民邮电出版社, 2022.
BUS531
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市场调查与预测
北京市 : 清华大学出版社, 2024.
BUS531
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