1. Consumer behavior: building marketing strategy Mothersbaugh, David L., New York, NY : McGraw Hill LLC, [2024] BUS360
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4. Essentials of consumer behavior: an applied approach Stephens, Debra L., New York, NY : Routledge, 2023. BUS360
5. Journal of consumer psychology. Hillsdale, N.J. : Lawrence Erlbaum Associates, 1992- BUS424 BUS360
