Course: BUS320 / Resource Type: Book / Subject: Marketing research / Pivot Field: Book - HKSYU Course Resources Search Results

Start Over Course BUS320 Resource Type Book Subject Marketing research Pivot Field Book

1. Basic marketing research: customer insights and managerial action

book cover

Churchill, Gilbert A.,

Boston, MA : Cengage, [2024].

BUS320

2. Essentials of marketing research/ Joseph F. Hair, Jr., David J. Ortinau, Dana E. Harrison

book cover

Hair, Joseph F., Jr., 1944-

New York, NY : McGraw Hill LLC, [2024]

BUS320

BUS130

BUS472