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Influence : the psychology of persuasion
Cialdini, Robert B., author.
New York : Harper Business, 2021.
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Cialdini, Robert B., |
| Subject: |
Influence (Psychology) Persuasion (Psychology) Compliance |
| Publication Year: | 2021 |
| Language: | English |
| Published: | New York : Harper Business, 2021. |
| ISBN: | 9780062937650 0062937650 |
| Notes: | Revised edition of the author's Influence , ©1993. Includes bibliographical references and index. Levers of influence: (Power) tools of the trades -- Reciprocation: The old give and take -- Liking: The friendly thief -- Social proof: Truths are us -- Authority: Directed deference -- Scarcity: The rule of the few -- Commitment and consistency: Hobgoblins of the mind -- Unity: The "we" is the shared me -- Instant influence: Primitive consent for an automatic age. |
| Course: |
GEB202 |
Availability at HKSYU Library
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 153.852 CIA 2021 | Item not in place |