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HKSYU Library

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    LEADER 02039nam 2200325 i 4500
    001
    991008359919607546
    005
    20260102103442.0
    008
    251020s2025 xx a b 000 0 eng d
    020
     
     
    a| 9798310236721 q| (paperback)
    040
     
     
    a| HK-SYU b| eng e| rda c| HK-SYU
    050
     
    4
    a| HF6146.I58 b| D556 2025 9| wlc
    092
    0
     
    a| 659.144 b| DIL 2025
    100
    1
     
    a| Di Lorenzo, Alessandra, e| author.
    245
    1
    0
    a| Adjust : b| how ads shape what you think and do and what to do about it / c| Alessandra Di Lorenzo.
    246
    3
    0
    a| How ads shape what you think and do and what to do about it
    246
    3
     
    a| How advertisements shape what you think and do and what to do about it
    264
     
    4
    c| ©2025
    264
     
    1
    a| [Place of publication not identified] : b| [Self published, Alessandra Di Lorenzo] , c| [2025]
    300
     
     
    a| 262 pages : b| illustrations ; c| 21 cm.
    336
     
     
    a| text b| txt 2| rdacontent
    337
     
     
    a| unmediated b| n 2| rdamedia
    338
     
     
    a| volume b| nc 2| rdacarrier
    504
     
     
    a| Includes bibliographical references (pages 242-253).
    520
     
     
    a| "Today, ads are embedded in everything we watch, scroll, and buy — powering the platforms we rely on and shaping what we see, often without us realising it. ADJUST takes you inside the digital ad industry to explain, in clear terms, how this system really works — from data tracking and real-time auctions to the psychological tricks designed to influence what we do next.Part insider’s guide, part cultural unpacking, this book shows how advertising has quietly become the business model of the internet — and what that means for our choices, our attention, and our sense of self. It’s not a critique — it’s the missing manual for understanding the system shaping your digital life." -- c| Amazon.
    650
     
    0
    a| Internet advertising.
    650
     
    0
    a| Internet marketing.
    910
     
     
    a| kct b| wlc c| wsl
    998
     
     
    a| book b| 02-01-26
    945
     
     
    h| Principal l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA310
    945
     
     
    h| Principal h| Supplement l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| PRA460