Librarian View
LEADER 02047cam a22004458i 4500
001
991008358919107546
005
20251205105628.0
008
231201s2024 mdua b 001 0 eng d
010
a| 2023041286
020
a| 9781538167090
q| (paperback)
020
z| 9781538180112
q| (cloth)
020
z| 9781538167106
q| (ebook)
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415.1265
b| .Q46 2024
050
4
a| HF5415.1265
b| .Q474 2025
9| kkl
082
0
0
a| 658.8/72
2| 23/eng/20231201
092
0
a| 658.872
b| QUE 2025
100
1
a| Quesenberry, Keith A.,
d| 1971-
e| author.
245
1
0
a| Social media strategy :
b| marketing, advertising, and public relations in the consumer revolution /
c| Keith A. Quesenberry.
246
3
a| Marketing, advertising, and public relations in the consumer revolution.
250
a| Fourth edition.
263
a| 2402
264
1
a| Lanham, Maryland :
b| Rowman & Littlefield Publishing Group,
c| [2025]
264
4
c| ©2025
300
a| xx, 437 pages :
b| illustrations ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Revised edition of the author's Social media strategy, [2021]
504
a| Includes bibliographical references and index.
520
a| "This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and updated online ancillaries"--
c| Provided by publisher.
650
0
a| Internet marketing.
650
0
a| Internet advertising.
650
0
a| Social media.
650
0
a| Internet in public relations.
910
a| sch
b| kkl
c| wsl
998
a| book
b| 05-12-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| SOC413
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR395