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HKSYU Library

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    LEADER 01766cam a22004093i 4500
    001
    991008358319907546
    005
    20251208160825.0
    008
    230829s2025 ilua b 001 0 eng d
    010
     
     
    a| 2023038026
    020
     
     
    a| 9781718221475 q| (paperback)
    020
     
     
    a| 1718221479 q| (paperback)
    020
     
     
    z| 9781718221482 q| (epub)
    020
     
     
    z| 9781718221499 q| (pdf)
    035
     
     
    a| (CaONFJC)120379531
    040
     
     
    d| NNfCLS b| eng e| rda d| HK-SYU
    050
     
    4
    a| GV713 b| .P434 2025 9| wlc
    092
    0
     
    a| 796.069 b| PED 2025
    100
    1
     
    a| Pedersen, Paul Mark, e| author.
    245
    1
    0
    a| Strategic sport communication / c| Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin.
    250
     
     
    a| Fourth edition.
    264
     
    1
    a| Champaign, IL : b| Human Kinetics, c| [2025]
    264
     
    4
    c| ©2025
    300
     
     
    a| ix, 421 pages : b| illustrations ; c| 28 cm
    336
     
     
    a| text b| txt 2| rdacontent
    337
     
     
    a| unmediated b| n 2| rdamedia
    338
     
     
    a| volume b| nc 2| rdacarrier
    500
     
     
    a| " With HK propel assess" --Cover.
    504
     
     
    a| Includes bibliographical references (pages 375-408) and index.
    520
     
     
    a| "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"-- c| Provided by publisher.
    650
     
    0
    a| Sports administration.
    650
     
    0
    a| Communication in sports.
    700
    1
     
    a| Laucella, Pamela C., d| 1964-, e| author.
    700
    1
     
    a| Kian, Edward, e| author.
    700
    1
     
    a| Geurin, Andrea N. e| author.
    910
     
     
    b| wlc c| wsl
    998
     
     
    a| book b| 08-12-25
    945
     
     
    h| Principal l| location i| barcode y| id f| bookplate a| callnoa b| callnob n| JOUR231