Librarian View
LEADER 01616cam a22004098i 4500
001
991008347516607546
005
20251208161609.0
008
230824s2025 nyua b 001 0 eng d
010
a| 2023032393
020
z| 9781265060244
q| (paperback)
020
z| 126506024X
q| (paperback)
035
a| 23294584
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415
b| .G675 2025
050
4
a| HF5415
b| .G749 2025
9| kkl
082
0
0
a| 658.8
2| 23/eng/20230824
092
0
a| 658.8
b| GRE 2025
100
1
a| Grewal, Dhruv,
e| author.
245
1
0
a| M :
b| marketing /
c| Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University of Denver.
246
1
a| Marketing.
250
a| 2025 release
250
a| International student edition.
263
a| 1111
264
1
a| New York, NY :
b| McGraw Hill LLC,
c| [2025]
264
4
c| ©2025
300
a| xvi, 511 pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and indexes.
520
a| "In this edition we continue to emphasize how marketing has evolved into its present-day, integral business function of creating value. We also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
c| Provided by publisher.
650
0
a| Marketing.
700
1
a| Levy, Michael,
d| 1950-
e| author.
910
b| kkl
c| wsl
998
a| book
b| 08-12-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304