Digital gaming and the advertising landscape
"The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context." --
Bibliographic Information
| Format: | Book |
|---|---|
| Author: | Hera, Teresa de la, 1981- |
| Subject: |
Video games Video games industry |
| Publication Year: | 2019 |
| Language: | English |
| Published: | Amsterdam : Amsterdam University Press, [2019] |
| ISBN: | 9789462987159 9462987157 |
| Series: | Games and play ; 3 |
| Notes: | Includes bibliographical references and index. |
| Course: |
DSA210 |
Availability at HKSYU Library
Online Resources
| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 338.477948 HER 2019 | Available |