Librarian View
LEADER 02291cam a2200397Ii 4500
001
991008273364907546
005
20250214114446.0
008
190805s2019 ne a b 001 0 eng d
020
a| 9789462987159
q| (hardback)
020
a| 9462987157
q| (hardback)
035
a| (OCoLC)1111383506
035
a| CUA000346970
035
a| (OCoLC)on1111383506
040
a| YDX
b| eng
e| rda
c| YDX
d| BDX
d| QGK
d| YDXIT
d| OCLCO
d| IUL
d| OCLCF
d| CHVBK
d| OCLCO
d| CVU
d| HK-SYU
050
4
a| HD9993.E452
b| H47 2019
082
0
4
a| 338.4/77948
2| 23
092
0
a| 338.477948
b| HER 2019
100
1
a| Hera, Teresa de la,
d| 1981-
e| author.
245
1
0
a| Digital gaming and the advertising landscape /
c| Teresa de la Hera.
264
1
a| Amsterdam :
b| Amsterdam University Press,
c| [2019]
264
4
c| ©2019
300
a| 205 pages :
b| illustrations (some color) ;
c| 24 cm.
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| Games and play ;
v| 3
504
a| Includes bibliographical references and index.
520
a| "The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context." --
c| Amazon.
650
0
a| Video games
x| Marketing.
650
0
a| Video games industry.
650
0
a| Video games
x| Economic aspects.
830
0
a| Games and play (Amsterdam, Netherlands) ;
v| 3.
910
a| nlw
b| qyt
c| wsl
998
a| book
b| 06-02-25
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| DSA210