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Persuasive gaming in context

©2021

"The rapid developments of new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in the last decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called "persuasive games", that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors. This volume offers a multifaceted reflection on persuasive gaming, that is, on the process of these particular games being played by players. The purpose is to better understand when and how digital games can be used for persuasion, by further exploring persuasive games and some other kinds of persuasive playful interaction as well. The book critically integrates what has been accomplished in separate research traditions to offer a multidisciplinary approach to understanding persuasive gaming that is closely linked to developments in the industry by including the exploration of relevant case studies."--

Bibliographic Information


Format: Book
Subject: Video games
Persuasion (Psychology)
Publication Year:2021
Language:English
Published:©2021
ISBN:9789463728805
9463728805
Series:Games and play ; 6
Notes:Includes bibliographic references and index.
Course: DSA210

Availability at HKSYU Library


Location Call number Status
English Book (5/F) 794.84 PER 2021 Available