Librarian View
LEADER 02622cam a22004453i 4500
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991008267668107546
005
20250110091225.0
008
210712t20232023maua b 001 0 eng d
015
a| GBC1A9193
2| bnb
016
7
a| 020256328
2| Uk
020
a| 9780357516188
020
a| 0357516184
035
a| (CaONFJC)91341553
040
a| UKMGB
b| eng
e| rda
c| UKMGB
d| OCLCO
d| OCLCF
d| YDX
d| OCLCO
d| CPV
d| HK-SYU
050
0
4
a| HF5415.1265
b| .B375 2023
082
0
4
a| 658.872
2| 23
092
0
a| 658.872
b| SOC 2023
100
1
a| Zahay, Debra L.,
e| author.
245
1
0
a| Social media marketing :
b| a strategic approach /
c| Debra Zahay, Mary Lou Roberts, Janna M. Parker, Melissa S. Barker, Donald I. Barker.
250
a| Third edition.
264
1
a| Boston, MA :
b| Cengage,
c| [2023]
264
4
c| ©2023
300
a| xvi, 328 pages :
b| illustrations (some colour) ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "Teach students how to use social media to market effectively with the latest developments, social media initiatives and best practices found in Zahay/Roberts/Parker/Barker/Barker's popular 'Social media marketing: a strategic approach'. Updated content highlights both emerging and established marketing techniques within popular social media platforms. Strong conceptual frameworks are punctuated with recent examples and practical cases. Expanded coverage of consumer behavior guides students in identifying with virtual communities, mastering visual storytelling and maximizing content marketing. New chapters address managing a digital marketing organization and leveraging paid advertising and social media influencers. A step-by-step planning model leads students through branding strategies and an organization’s integrated marketing communication approach while creating an actual social media marketing plan. Students also gain insights for create their own strong personal brand."--
c| Publisher's Website.
650
0
a| Viral marketing.
v| Textbooks.
650
0
a| Social media.
v| Textbooks.
650
0
a| Marketing
v| Textbooks.
650
0
a| Internet marketing
v| Textbooks.
700
1
a| Roberts, Mary Lou,
e| author.
700
1
a| Parker, Janna M.,
e| author.
700
1
a| Barker, Donald,
d| 1953-
e| author.
700
1
a| Barker, Melissa S.,
e| author.
700
1
a| Barker, Melissa S.
t| Social media marketing.
s| Second edition.
910
b| kkl
c| wsl
998
a| book
b| 10-01-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS340