Librarian View
LEADER 01764cam a2200361Ii 4500
001
991008263469607546
005
20250228124224.0
008
221104s2024 enka b 001 0 eng d
020
z| 9781529779806
020
a| 9781529779790
q| (paperback)
035
a| (OCoLC)1350640862
040
a| UKMGB
b| eng
e| rda
c| UKMGB
d| OCLCF
d| H2K
d| HK-SYU
050
0
0
a| HF5415
b| .T88 2024
082
0
0
a| 658.8
2| 23
092
0
a| 658.8
b| TUT 2024
100
1
a| Tuten, Tracy L.,
d| 1967-
e| author.
245
1
0
a| Principles of marketing for a digital age /
c| Tracy L. Tuten.
250
a| Second edition.
264
1
a| London ;
a| Thousand Oaks, California :
b| SAGE,
c| [2024]
264
4
c| ©2024
300
a| xxiii, 472 pages :
b| illustrations (chiefly color);
c| 25 cm
336
a| text
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
500
a| Previous edition: 2020.
504
a| Includes bibliographical references (pages [437]-462) and index.
520
a| Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
c| WorldCat
650
0
a| Internet marketing.
650
0
a| Marketing.
910
a| nlw
b| kkl
c| wsl
998
a| book
b| 28-02-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| IFYP021