Librarian View
LEADER 01960cam a2200421 i 4500
001
991008198858607546
005
20250110091249.0
008
221102s2023 njua b 001 0 eng d
010
a| 2022053061
020
a| 9780137847778
020
a| 9780137847730
q| (paperback)
020
a| 0137847734
q| (paperback)
020
z| 9780134636153
q| (ebk)
035
a| (OCoLC)1350247010
035
a| (OCoLC)on1350247010
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCF
d| OCLCO
d| OCLCL
d| OCLCQ
d| HKP
d| HK-SYU
042
a| pcc
050
0
0
a| HM1221
b| .P8 2023
082
0
0
a| 659.2
2| 23/eng/20221102
092
0
a| 659.2
b| PUB 2023
100
1
a| Wilcox, Dennis L.,
e| author.
245
1
0
a| Public relations :
b| strategies and tactics /
c| Dennis L. Wilcox, Bryan H. Reber, Jae-Hwa Shin, Glenn T. Cameron.
250
a| Twelfth edition.
264
1
a| Hoboken, NJ :
b| Pearson,
c| [2023]
264
4
c| ©2023
300
a| xix, 649 pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "The new edition of Public Relations: Strategies and Tactics will build upon its widespread popularity as a readable, comprehensive introduction to public relations primarily written with the undergraduate in mind. It will also continue its reputation as an up-to-date textbook with examples and case studies that students will recognize from today's current events, issues, and daily headlines. The organization and chapters of the new edition will be streamlined to provide more continuity between key concepts"--
c| Provided by publisher.
650
0
a| Public relations.
700
1
a| Reber, Bryan H.,
e| author.
700
1
a| Shin, Jae-Hwa,
e| author.
700
1
a| Cameron, Glen T.,
e| author.
910
b| wsl
998
a| book
b| 10-01-25
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA320